Developing strategies

Insight-enabled pricing and market access approaches to ensure successful product launch and life-cycle management

Pricing, reimbursment and market access strategy

Understanding the evolving market access environment from the early stages of product development is essential for successful reimbursement of health technologies. At PHMR we utilise a wealth of experience with senior staff from the pharmaceutical industry, academia and health economics consultancy. We offer a comprehensive range of scientific and industry specific services which employ in-depth, market specific knowledge of reimbursement processes and healthcare systems.

PHMR provides consulting services for all aspects of pharmaceutical and medical device pricing and reimbursement, including:

Product price and reimbursement strategy
Pricing process and infrastructure
Pricing and reimbursement planning process development and implementation
Pricing and reimbursement models and analytical frameworks
Education and training
Seminars and training workshops for commercial and R&D staff on the principles and pharma application of value based pricing
Environmental analysis, forecasting and policy
Country pricing systems
European integration
Parallel trade
International pharmacy
Distribution channels

Pricing strategy

Understanding the market access landscape is essential to informing effective pricing and reimbursement decisions. PHMR offer a wide range of services which utilize extensive industry specific experience of our senior staff in global pharmaceutical companies, academic positions and consultancies.

PHMR offers a wide range of services in many aspects of pricing strategy, including:

Price setting
Price support
Influencing value generation

Price setting – “What should the price be?”

Economic evaluation and early price target development for forecast/valuation
Cross-market price risk evaluation and outlier management strategies
Launch price recommendations, including price sensitivity research and analysis
Global price strategy development, including price referencing, parallel trade analysis and optimisation modelling
Competitor reaction scenario assessment and contingency planning
Patent expiration strategy development and price scenario modelling

Price support – “How do we support and justify the price?”

Product “value story” development, including practical use of economic arguments and evidence
Value dossier development and construction
Negotiating strategy development
Lifecycle price defence strategies

Influencing value generation – “How do we align the value generation activities (clinical and marketing) to maximise the pricing opportunity?”

Target product profile optimisation to maximise pricing and reimbursement opportunity
Clinical development programme guidance to maximise pricing and reimbursement opportunity
Patient populations
Endpoints
Outcomes
Comparators
Cross indication pricing strategy assessment and recommendations

Innovative pricing and contracting

To make effective pricing and reimbursement decisions complex market access landscapes must be mapped.

PHMR is an international team with expert knowledge and experience of pricing and reimbursement environments in the EU countries and globally. We offer innovative pricing and contracting solutions to suit individual client and product needs. Our senior staff have practical experience in providing innovative pricing strategies to ensure maximum market access.