Communicating value

Communicating the credible and compelling value that is essential for successful market access

Value proposition and value message development

Value message development is essential to a successful market access strategy, and provides the background to develop a value proposition and the global value dossier. Our staff draw upon experience from large pharmaceutical companies, academia and consultancies, helping clients develop a clear value proposition that is aligned with supporting evidence and wider company messaging. Our international team contribute country and region specific knowledge as well as in-depth understanding of global markets.

Early payer and horizon scanning communication

Horizon scanning is the first opportunity to communicate with pricing and reimbursement bodies regarding the value of a forthcoming product.

In Europe, Horizon scanning is becoming more common and increasingly national and regional payers are asking for this data earlier and earlier. In some cases this information is also required for discussions on DRG expansion.

Dossier development & electronic dossier platforms

Global value dossiers are an effective method for communicating to regional and affiliate partners the global strategy and evidence base. We develop evidence-based dossiers with consideration of the requirements of HTA agencies in major markets.

We offer Global Value dossiers in electronic format (eGVD). The eGVD can present all of the information of a traditional GVD, with the easy navigation that an online portal gives and with key data sources a click away.

Publications & congress activities

Presenting your data to payers and healthcare professionals is a key part of communicating your product’s value story. Citations in peer-reviewed journals may be required for HTA bodies and other groups.

PHMR supports authors of congress abstracts and presentations, as well as manuscripts for submission to peer review. We develop these documents in partnership with you and in accordance with your approval processes. Professional medical writers with experience of the evolving world of publication planning and Good Publication Practice work at all stages of the product lifecycle and offer additional advice on data dissemination.

Training

PHMR offers flexible training opportunities that cover key aspects of health economics, pricing, reimbursement and market access. Our experienced economic modellers and health economists draw on industry experience to deliver courses that can be adapted to the specific needs of your team.